CPG

The New CPG Playbook: Embrace Product, Marketing and Experience Innovation to Drive Growth

Two CPG experts, who also will be speaking at the Retail Innovation Conference & Expo this June in Chicago, offer their advice…

Dr. Squatch Focuses on Shipping Experience to Drive Global Growth

From its funny viral videos to its quirky logo featuring a pipe-smoking, tie-wearing Sasquatch, the personal care brand Dr. Squatch has broad…

5 Tips for Maintaining Subscription Momentum

Despite rumblings of consumer fatigue, Insider Intelligence research indicates that U.S. subscription ecommerce sales will continue to see double-digit growth over the…

Lunds & Byerlys to Implement AI-Powered On-Shelf Inventory Monitoring

Regional Twin Cities grocery chain Lunds & Byerlys has invested in an AI-powered platform to monitor on-shelf inventories across its 28 locations….

How SmileDirectClub Connects the Dots Among SmileShops, Retailer Partnerships and Telehealth

As SmileDirectClub navigates its return to brick-and-mortar SmileShops, the company also is seeking to become more than just a source for direct-to-consumer…

The Honest Company Rides ‘Conscious Consumerism’ Wave Toward Potential $100M IPO

Ethical consumer goods brand The Honest Company filed for its long-anticipated IPO on April 9, 2021. Co-founded by actress Jessica Alba in…

Target’s Newest Private Label Launch Focuses on Indulgent Snacking

Target has announced plans for its 47th private label brand — a premium snacking line dubbed Favorite Day that will roll out…

Navigating CPG Commerce During A Global Crisis

The COVID-19 pandemic is a generational event impacting our entire global society at once. There is no precedent for what we are…

Deloitte: How Social Responsibility Became A Measurable Tech Investment ROI

Retailers and manufacturers that focus on consumer packaged goods (CPG) often operate with thin margins, which brings extra scrutiny to any major…

Social Media And Mobile Are Key To Capturing Impulse Buys Online

E-Commerce hasn’t reduced the importance of impulse purchases. In fact, it’s opened new opportunities for retailers. The 17% of shoppers who identify…

Establishing Zero Distance Supply Chains – A Survival Necessity For CPG

(Left: Takshay Aggarwal, Middle: Manish Varshney, Right: Kishor Gummaraju) The key mission of every CPG company is to deliver its brand promise….

Thriving In The New World Of Grocery: Five Keys For Brands

Much has been made of the challenges facing retailers in today’s grocery marketplace. However, their manufacturing trading partners are contending with equally…