How SmileDirectClub Connects the Dots Among SmileShops, Retailer Partnerships and Telehealth
As SmileDirectClub navigates its return to brick-and-mortar SmileShops, the company also is seeking to become more than just…
Features April 11
Latest In: CPG
The Honest Company Rides ‘Conscious Consumerism’ Wave Toward Potential $100M IPO
Ethical consumer goods brand The Honest Company filed for its long-anticipated IPO on April 9, 2021. Co-founded by…
News April 13
Target’s Newest Private Label Launch Focuses on Indulgent Snacking
Target has announced plans for its 47th private label brand — a premium snacking line dubbed Favorite Day…
News March 9
Navigating CPG Commerce During A Global Crisis
The COVID-19 pandemic is a generational event impacting our entire global society at once. There is no precedent…
Executive Viewpoints March 31
Deloitte: How Social Responsibility Became A Measurable Tech Investment ROI
Retailers and manufacturers that focus on consumer packaged goods (CPG) often operate with thin margins, which brings extra…
Features March 13Social Media And Mobile Are Key To Capturing Impulse Buys Online
E-Commerce hasn’t reduced the importance of impulse purchases. In fact, it’s opened new opportunities for retailers. The 17%…
News May 29
Establishing Zero Distance Supply Chains – A Survival Necessity For CPG
(Left: Takshay Aggarwal, Middle: Manish Varshney, Right: Kishor Gummaraju) The key mission of every CPG company is to…
Executive Viewpoints April 16
Thriving In The New World Of Grocery: Five Keys For Brands
Much has been made of the challenges facing retailers in today’s grocery marketplace. However, their manufacturing trading partners…
Executive Viewpoints November 20
Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue
A 2017 report by Credit Suisse projected that the current distinction between “media” spend (TV, digital, print, radio, outdoor…
Executive Viewpoints November 16Top Stories
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