2 years ago Forrester Q&A: How CMOs Can Meet Louder Demands for Localization Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….
8 years ago Nearly Half Of CMOs And CIOs Think Internal Collaboration Has Improved As many as 43% of CMOs and 50% of CIOs think their relationship with each other has improved over the past year,…
9 years ago 71% Of Luxury Brands Don’t Have CMOs Marketing is a core function in retail organizations across sizes and categories. Although retailers are ramping up their marketing spending to improve…
9 years ago Accenture And SAP Align To Release CMO Solution Accenture and SAP have released a cloud-based marketing solution as part of their joint business model to provide customers with end-to-end solutions…
Omnichannel Orchestration: How to Optimize Inventory Amid Shifting Consumer Behaviors & Industry Disruptions