Advertisement

ThreeSixty Group Buys Sharper Image Brand For $100 Million

Following its purchase of the FAO Schwarz brand from Toys “R” Us in October 2016, ThreeSixty Group has snapped up another historic brand, The Sharper Image, for $100 million. ThreeSixty Group has been licensing Sharper Image products from owner Iconix Brand Group since 2008, the year the retailer declared bankruptcy and began closing stores.

In connection with the acquisition, ThreeSixty will establish a brands division to support the development and expansion of both the Sharper Image and FAO Schwarz brands. The division will manage overall brand marketing and business development strategies for these iconic names as well as future acquired brands.

“The goal behind the division is to enhance these brands, to support third-party licensees, and to attract additional consumers and sales opportunities through investments in marketing, advertising, and product development,” said Mike Roberts, Co-Founder of ThreeSixty in a statement.

Advertisement

“Sharper Image is synonymous with innovation and unique, ‘giftable’ product designs offered across a wide variety of consumer product categories,” said ThreeSixty Group Co-Founder Kirk McLean. “As a licensee of the brand for almost 10 years, we understand the power of the Sharper Image name and see tremendous opportunity to leverage our platform to continue this tradition of innovation.”

ThreeSixty Group is a cross-category designer, manufacturer and distributor of consumer products to major U.S. retailers representing more than 70,000 retail stores. Categories include toys, holiday gifts, home décor, games, radio controlled vehicles and drones and athletic accessories, marketed under a portfolio of owned and licensed brands including Blue Hat Toy Company, Black Series, Discovery Kids, Smithsonian and Animal Planet.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: