licensing agreements

Nike Drafts Fanatics for NCAA Fan Apparel, Furthering Fanatics’ Moves into Manufacturing and College Sports

Nike has entered a long-term, exclusive licensing partnership with Fanatics for the manufacture and sale of fan apparel and headwear, for a…

Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong…

PVH Sells Off Heritage Brands as it Turns Focus to Calvin Klein, Tommy Hilfiger

PVH Corp. is selling its Heritage Brands portfolio — which includes the Izod, Van Heusen, Arrow and Geoffrey Beene brands — to fellow…

License Agreement Brings Vitamin Shoppe Stores to Vietnam

The Vitamin Shoppe has opened its first location in Asia under a license agreement with Kim Lien Group for the Vietnam market….

ThreeSixty Group Buys Sharper Image Brand For $100 Million

Following its purchase of the FAO Schwarz brand from Toys “R” Us in October 2016, ThreeSixty Group has snapped up another historic…

Life Is Good Forms Co-Branding Partnership With Hallmark

By establishing mutually beneficial licensing agreements, retailers can create unique product assortments, compelling marketing campaigns and extend the reach of their brands…

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Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

licensing agreements

Nike Drafts Fanatics for NCAA Fan Apparel, Furthering Fanatics’ Moves into Manufacturing and College Sports

Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

PVH Sells Off Heritage Brands as it Turns Focus to Calvin Klein, Tommy Hilfiger

License Agreement Brings Vitamin Shoppe Stores to Vietnam

ThreeSixty Group Buys Sharper Image Brand For $100 Million

Life Is Good Forms Co-Branding Partnership With Hallmark

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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