licensing agreements

Nike Drafts Fanatics for NCAA Fan Apparel, Furthering Fanatics’ Moves into Manufacturing and College Sports

Nike has entered a long-term, exclusive licensing partnership with Fanatics for the manufacture and sale of fan apparel and headwear, for a…

Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces

With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as well as a strong…

PVH Sells Off Heritage Brands as it Turns Focus to Calvin Klein, Tommy Hilfiger

PVH Corp. is selling its Heritage Brands portfolio — which includes the Izod, Van Heusen, Arrow and Geoffrey Beene brands — to fellow…

License Agreement Brings Vitamin Shoppe Stores to Vietnam

The Vitamin Shoppe has opened its first location in Asia under a license agreement with Kim Lien Group for the Vietnam market….

ThreeSixty Group Buys Sharper Image Brand For $100 Million

Following its purchase of the FAO Schwarz brand from Toys “R” Us in October 2016, ThreeSixty Group has snapped up another historic…

Life Is Good Forms Co-Branding Partnership With Hallmark

By establishing mutually beneficial licensing agreements, retailers can create unique product assortments, compelling marketing campaigns and extend the reach of their brands…

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