Nike Drafts Fanatics for NCAA Fan Apparel, Furthering Fanatics’ Moves into Manufacturing and College Sports
Nike has entered a long-term, exclusive licensing partnership with Fanatics for the manufacture and sale of fan apparel…
News July 15
Latest In: licensing agreements
Taking the Party to Third-Party Venues: A Look at Party City’s Move into Marketplaces
With more than 800 stores and another 250 to 300 pop-up locations during its Halloween high season, as…
Features July 12
PVH Sells Off Heritage Brands as it Turns Focus to Calvin Klein, Tommy Hilfiger
PVH Corp. is selling its Heritage Brands portfolio — which includes the Izod, Van Heusen, Arrow and Geoffrey…
News June 24
License Agreement Brings Vitamin Shoppe Stores to Vietnam
The Vitamin Shoppe has opened its first location in Asia under a license agreement with Kim Lien Group…
News January 25
ThreeSixty Group Buys Sharper Image Brand For $100 Million
Following its purchase of the FAO Schwarz brand from Toys “R” Us in October 2016, ThreeSixty Group has…
News January 3Life Is Good Forms Co-Branding Partnership With Hallmark
By establishing mutually beneficial licensing agreements, retailers can create unique product assortments, compelling marketing campaigns and extend the…
News November 8Featured
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