Synchrony Financial, a consumer financial services company, has acquired mobile app developer GPShopper to expand its mobile engagement capabilities. Financial terms of the transaction were not disclosed.
Synchrony Financial first announced an investment in GPShopper in January 2015, which led to multiple collaborations between the two companies, including Synchrony Plug-in, a credit feature that plugs into a retailer’s movie app that allows users to shop, redeem rewards and securely make payments.
GPShopper’s mobile apps provide brands and retailers with a suite of commerce, engagement and analytics tools. Through the acquisition, the combined mobile commerce and payments capabilities will offer the companies’ retail partners innovative solutions that are tailored to their businesses.
Advertisement
“The GPShopper team have built an incredibly dynamic business,” said Tom Quindlen, EVP and CEO, Retail Card, at Synchrony Financial in a statement. “As both companies achieved considerable success through our partnership over the past two years, the benefits of bringing them into the Synchrony Financial family became increasingly apparent.”
