Clarus Commerce Expands Loyalty Options With Acquisition of PrizeLogic

Clarus Commerce has acquired digital engagement solution provider PrizeLogic in a deal that aims to combine both companies’ core competencies and proprietary technologies. The companies seek to leverage their loyalty, rebate and promotion solutions to help retailers drive engagement.

A recent Clarus Commerce study found that 68% of shoppers believe their loyalty is more difficult to maintain than ever before. The integration of PrizeLogic’s Engage platform into Clarus Commerce solutions is expected to have the following loyalty benefits: 

  • PrizeLogic’s solutions (points, punch card, multi-action dashboards and rewards) will augment Clarus’s existing loyalty capabilities, while sweepstakes, contests, fire drills and social kickbacks will add additional engagement opportunities;
  • The Engage Customer Data Platform will house first-party insights on engagement and purchases from millions of consumers;
  • Both companies will bring proven credentials to ensure high levels of data security and privacy compliance; and
  •  PrizeLogic will add a diverse set of promotions, rebate and gift-with-purchase solutions.

“The acquisition of PrizeLogic represents an incredible opportunity to invest in proprietary technology that will allow us to offer a wider array of services, further deepen our domain expertise and continue to enhance the value proposition of our offering for our clients,” said Tom Caporaso, CEO of Clarus Commerce in a statement. “We are excited to welcome and partner with a highly experienced team with a proven track record of delivering innovative, award-winning solutions to some of the most recognizable brands in the world, and we look forward to collaborating with them as we embark on our next stage of growth.”


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