5 years ago Best Strategies for Engaging the Lucrative Millennial Market They’re a force to be reckoned with and still somewhat maligned. Millennials — the age cohort generally agreed to have been born…
5 years ago The Logistical Nightmare Before Christmas: How to Avoid it The 2020 holiday shopping season is anticipated to be remarkably different than any in recent years, especially when it comes to where…
5 years ago How to Create a More Inclusive Customer Experience Through AI and ML Eighty-four percent of consumers say being treated like a person, not a number, is very important to winning their business. However, there…
5 years ago Why Does Delivery Experience Matter More Than the Shipping Cost for an Ecommerce Business? Free shipping days are behind us. The first wave of ecommerce was mostly about price, while the second wave is all about…
5 years ago Retail x Fintech: The Importance of Security in Retail’s Adoption of BOPIS and Payment Installment Plans Over the past several months, retailers have experienced challenges and changes they thought they would never see in 2020. Even before the…
5 years ago How Brands Can Prepare for the Biggest Digital Holiday Season to Date 2020 has been a year marked by a series of uncertainties. Many companies have seemingly been flying blind the past several months,…
5 years ago You’ll Like Us When We’re Green: How Retailers Demonstrate Sustainability Through Track and Trace Today’s consumer is more educated than ever — and although they’re savvy about comparing prices and hunting down the best deal, that’s…
5 years ago The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers As the pandemic wears on, it’s clear that it’s changing business and consumption models in both predictable and unpredictable ways. On one…
5 years ago Surfacing Trends and Predictive Insights with Advanced Analytics Trend/trend/noun. A general direction in which something is developing or changing. Trends are strong indicators of long-term market influence, customer adoption and…
5 years ago Holiday Shopping in the New Normal The holiday shopping season seems to get bigger every year. The introduction of ecommerce has allowed consumers to shop the big sales…
5 years ago Advertising for Black Friday Will Look Different This Year: What Advertisers Need to Know With COVID-19 forcing businesses to reinvent operations to meet changing consumer behaviors, companies have had to quickly evolve to a radically new…
5 years ago How to Develop a Retail Marketing Personalization Roadmap in 5 Steps A Boston Consulting Group study encompassing over 50 companies across 10 industries found that the lack of a plan was one of…