Social networks are becoming increasingly important sources for retailers to capture detailed data on consumer preferences and behaviors. According to a study…
Determining which marketing campaigns will resonate best with targeted consumers requires extensive testing and evaluation. This process can be complicated, costly and…
Brick-and-mortar retailers competing directly with online sellers are at a disadvantage: Offline merchants must measure store traffic, shopper activity, and SKU and…
An increasing number of retailers are leveraging cutting-edge technologies that enhance personalization in the brick-and-mortar environment. The solutions are designed to help…
Current and thorough customer feedback is essential for retailers striving to provide the most in-demand products, increase sales, improve customer relations and…
In-store video applications can empower retailers to improve the brick-and-mortar experience in several ways. Pairing content publishing capabilities with video, audio and…
In-store retail shrinkage continues to concern retailers already faced by thinning profit margins. As many as 39% of merchants link video surveillance…