Jingit Helps Retailers And Brands Track In-Store Marketing ROI

Retailers face high expectations from brand partners that want clear ROI data about marketing development funds (MDF) and co-op campaigns. To ensure successful in-store marketing initiatives, progressive retailers are tracking the entire brick-and-mortar shopping journey, from initial awareness to in-store behavior and actual transaction.

is an interactive mobile app and online service that rewards consumers with money — not points or virtual currency — for watching online ads, shopping for select products at their favorite stores or taking feedback surveys. The service was designed to help retailers connect with shoppers in a more authentic and personal way through the entire path to purchase.

Retailers such as Walmart and brands including Elmer’s, General Mills and Kraft utilize Jingit to provide targeted and time-sensitive cash incentives to encourage specific actions and behaviors. Regardless of the type of shopper a retailer or brand is trying to reach, Jingit tailors paid engagements developed to drive results and build long-term relationships online and through mobile devices.

Consumers receive rewards by completing “challenges” that are specified by a retailer or brand. For example, shoppers will be compensated if they scan a product, watch content or provide feedback on their experiences. Other compensated tasks include communicating with a sales associate and uploading purchase receipts through the app.


Jingit empowers organizations to track offer redemption in real time to identify the number of consumers participating in challenges, and at what point during the sales lifecycle. As a result, both retailers and brands can receive measurable ROI for all MDF and co-op marketing spend.

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