Retailers face high expectations from brand partners that want clear ROI data about marketing development funds (MDF) and co-op campaigns. To ensure successful in-store marketing initiatives, progressive retailers are tracking the entire brick-and-mortar shopping journey, from initial awareness to in-store behavior and actual transaction.
Jingit is an interactive mobile app and online service that rewards consumers with money — not points or virtual currency — for watching online ads, shopping for select products at their favorite stores or taking feedback surveys. The service was designed to help retailers connect with shoppers in a more authentic and personal way through the entire path to purchase.
Retailers such as Walmart and brands including Elmer’s, General Mills and Kraft utilize Jingit to provide targeted and time-sensitive cash incentives to encourage specific actions and behaviors. Regardless of the type of shopper a retailer or brand is trying to reach, Jingit tailors paid engagements developed to drive results and build long-term relationships online and through mobile devices.
Consumers receive rewards by completing “challenges” that are specified by a retailer or brand. For example, shoppers will be compensated if they scan a product, watch content or provide feedback on their experiences. Other compensated tasks include communicating with a sales associate and uploading purchase receipts through the app.