ROI

Great Store Experiences Don’t Mean Making it Disneyland — Invest With Your Brand Ethos in Mind

The past two years have proven that the store is anything but dead. Retail has managed to bounce back from the depths…

The Emergence Of Data-Driven Concepts In Retail: Measuring ROI/Analytics

As the world re-emerges from stay-at-home mandates, ROI for any brick-and-mortar venture dollar will need to be justified more than ever. Undoubtedly,…

Performance Marketing Startup Raises $3.7M For U.S. Expansion

Fidzup has raised $3.7 million in funding led by Cap Horn, Turenne Capital and its shareholders. The company, which works with global…

Qubit Raises $40 Million To Double Engineering Capabilities

Qubit, the digital experience management company that recently helped Nine West boost its email collection by 225%, has raised $40 million in…

TJX, Guitar Center Optimize Change Management To Maximize ROI

Managing the workplace environment can be stressful for retailers with vast brick-and-mortar presences, especially if they don’t have proper change management policies…

ICON Doubles Retargeting ROI With SeeWhy

ICON Health & Fitness, a manufacturer and distributor of fitness products, has significantly improved its retargeting efforts since implementing the Ad Manager…

How Mobile Will Save Retail

It’s no secret that people love their mobile devices. In fact, 91% of adults keep their phones within arm’s reach. And that…

Wine Enthusiast Leverages Cross-Channel Data To Optimize Ad Spending

As the variety of marketing channels grows, retailers are trying to understand how different tactics and messages influence engagement and sales. By…

New Research Confirms Social Drives Sales

There is a longstanding debate in the retail space about the ability of social media to drive sales. Because many marketers still…

The New Generation Of Product Sampling

In the modern day, with the evolution of technology and growth of the digital spectrum, everything is accountable, transparent and reportable. The…

Jingit Helps Retailers And Brands Track In-Store Marketing ROI

Retailers face high expectations from brand partners that want clear ROI data about marketing development funds (MDF) and co-op campaigns. To ensure…

The Shopper Marketing Expo: Executives From Walgreens And Family Dollar Share Insights

Thousands of brand marketers, retail executives and other industry professionals in search of shopper marketing excellence attended the annual Shopper Marketing Expo,…