Latest In: ROI

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The Shopper Marketing Expo: Executives From Walgreens And Family Dollar Share Insights

Thousands of brand marketers, retail executives and other industry professionals in search of shopper marketing excellence attended the…

News October 24
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VisiStat Enables Social Media Monitoring To Optimize E-Commerce

Progressive retailers are implementing strategies and tactics to develop a 360-degree view of their customers to present more…

News May 28
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Adding Value To The Shopper Experience With Big Data

You may not have directly felt the impact of big data, but make no mistake, it’s already having…

Executive Viewpoints May 22
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Video Content Boosts Sales

Videos are making inroads in commerce. More than 180 million U.S. viewers watched 40 billion online videos in…

News April 6
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Forward-Thinking Retailers Tap Mobility To Connect With Shoppers

Retailers are gravitating to mobile marketing initiatives including short message service (SMS) marketing, quick response (QR) codes, and…

News November 10
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Turn Browsers Into Buyers With New Video Technologies

Retailers are quickly learning the power of adding rich media to websites, but they aren’t the only ones…

Executive Viewpoints August 4
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TouchPoints Radio: Lori Schafer, SAS Institute

Schafer shares her insights about how social media analytics can help retailers predict future trends using the power…

News March 7
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Jos. A. Bank; Geeks.com Drive Incremental Improvement Via Predictive Segmenting

As online retail continues to surge, there are more opportunities for e-Tailers to capitalize on the impact of…

News March 2
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5 Fundamental Live Chat Mistakes

By Steve Castro-Miller, President and CEO, Bold Software In the past, many businesses thought of live chat technology…

Executive Viewpoints February 24
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