ICON Doubles Retargeting ROI With SeeWhy
ICON Health & Fitness, a manufacturer and distributor of fitness products, has significantly improved its retargeting efforts since…
News August 12
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How Mobile Will Save Retail
It’s no secret that people love their mobile devices. In fact, 91% of adults keep their phones within…
Executive Viewpoints March 17News Flash: Your Social Followers Probably Don’t “Like” You That Much
For years, marketers have considered the Facebook “like” to be a powerful connector between their brands and consumers.…
Executive Viewpoints March 13Breaking Down Marketing Data Silos: Taking Full Advantage Of Customer Data Activated Marketing
By Jon Baron, CEO and Co-Founder, TagMan We have come a long way in digital marketing since the…
Executive Viewpoints February 28Wine Enthusiast Leverages Cross-Channel Data To Optimize Ad Spending
As the variety of marketing channels grows, retailers are trying to understand how different tactics and messages influence…
News February 20New Research Confirms Social Drives Sales
A longstanding debate has been taking place in the retail world about the effectiveness of social media. When…
Executive Viewpoints September 24New Research Confirms Social Drives Sales
There is a longstanding debate in the retail space about the ability of social media to drive sales.…
News September 19The New Generation Of Product Sampling
In the modern day, with the evolution of technology and growth of the digital spectrum, everything is accountable,…
Executive Viewpoints September 3Jingit Helps Retailers And Brands Track In-Store Marketing ROI
Retailers face high expectations from brand partners that want clear ROI data about marketing development funds (MDF) and…
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