An increasing number of retailers are leveraging cutting-edge technologies that enhance personalization in the brick-and-mortar environment. The solutions are designed to help bridge the gap between digital and brick-and-mortar experiences.
FaceCake Swivel, for one, uses a Visual Demonstration System (VDS) that allows consumers to test products and services in a virtual setting. With Swivel, shoppers can “try on” clothing, accessories and jewelry — without stepping into a fitting room. With just a few clicks, consumers can coordinate items presented from multiple departments, and view both full body and close-up perspectives. During the try-on process, shoppers can save favorite items, build a “virtual closet” and/or wish list, and share potential purchases across social networks.
Retailers can optimize Swivel even further with the FaceCake Mirror Image Marketing System, featuring built-in up-sell intelligence that provides shoppers with user-specific, highly targeted promotions. Additionally, a variety of other tools and features can be integrated into Swivel, such as full catalogs and product comparison engines.
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