Social networks are becoming increasingly important sources for retailers to capture detailed data on consumer preferences and behaviors. According to a study conducted by PwC of Hong Kong, 59% of global consumers follow brands through social media and 49% report using social media on a daily basis. Businesses that want to remain relevant in the minds of these social consumers must engage with them on the channels that they frequent.
Local Measure is a social media management solution designed to help retailers manage social accounts, as well as monitor conversations in real time. Developed by the creators of Roamz, a social discovery app, Local Measure aggregates location-based data from Facebook, Twitter, Foursquare and Instagram on to a single dashboard. With these social insights, retailers can get a more detailed look into conversations taking place, as well as better understand customer behavior and feedback on a local, regional and national level.
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