Current and thorough customer feedback is essential for retailers striving to provide the most in-demand products, increase sales, improve customer relations and generally fine-tune business operations.
For instant, on-the-spot feedback, Benbria, a provider of real-time customer engagement and customer notification solutions, introduced BlazeLoop CE. The mobile-based customer engagement platform provides one-to-one connection between customers and retail staff, in real time. The platform collects data through a variety of collection points: web app, SMS/text, email, mobile app, in-store and kiosk.
Unlike post-visit surveys, real-time notifications alert front-line managers of customer issues taking place at the pivotal point in the buying decision. On-the-spot feedback enables staff to resolve matters and recover at-risk customers before shoppers leave a store or site.