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BlazeLoop Platform Delivers Real-Time Customer Data

Current and thorough customer feedback is essential for retailers striving to provide the most in-demand products, increase sales, improve customer relations and generally fine-tune business operations.

For instant, on-the-spot feedback, Benbria, a provider of real-time customer engagement and customer notification solutions, introduced BlazeLoop CE. The mobile-based customer engagement platform provides one-to-one connection between customers and retail staff, in real time. The platform collects data through a variety of collection points: web app, SMS/text, email, mobile app, in-store and kiosk.

Unlike post-visit surveys, real-time notifications alert front-line managers of customer issues taking place at the pivotal point in the buying decision. On-the-spot feedback enables staff to resolve matters and recover at-risk customers before shoppers leave a store or site.

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Launched at the end of 2012, BlazeLoop CE allows retailers to “capture customer feedback so staff preemptively react to negative commentary before it is publicly socialized,” said Andrea Baptiste, CEO of Benbria. The real-time insight helps businesses drive operational excellence and “adapt quickly to a real-time world where on-the-spot feedback is necessary to improve daily business operations and customer relations.”

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