The growing prevalence of social media and smartphones has spawned a tremendous amount of consumer data. Retailers that are active in digital marketing and commerce space must tackle the challenge of managing and interpreting a constant flow of feedback that is being produced and delivered by consumers.
Reevoo, a cloud-based social business solutions provider, has addressed this problem by introducing the Insight solution. Released in January 2013, Insight is a real-time social analytics tool that was designed to analyze customer-submitted feedback, and combine these insights with internal business data, customer behavioral data and peer-to-peer conversations. With this information, retailers can gain insight into shopper trends, preferences and overall sentiments regarding marketing campaigns, offers and inventory. The solution can empower organizations to respond to feedback and react to quick-shifting demands more efficiently, leading to improved customer engagement and loyalty.
Data gathered by Reevoo Insight is integrated and published through a variety of visual dashboards that can be divided by departments and areas of responsibility. In addition, scheduled alerts and summaries help ensure that feedback and other data being collected is delivered to the right departments/employees in a seamless, timely manner.
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