Checkpoint Systems Offers Video Solution For In-Store Marketing, Loss Prevention

In-store video applications can empower retailers to improve the brick-and-mortar experience in several ways. Pairing content publishing capabilities with video, audio and live camera feeds, these cutting-edge solutions allow merchants to better market to in-store consumers as well as reduce shrink.

The Interactive Public View (IPV) Enhanced monitor from Checkpoint Systems was developed to offer retailers a variety of interactive tools and technologies for brick-and-mortar stores, including triggered and sequenced media playback and a built-in file browser. Moreover, the monitor enables pre- and post-event recording to track how shoppers move through store aisles.

As a marketing tool, the IPV Enhanced monitor helps retailers communicate with consumers by displaying ads, videos and announcements using a combination of customized, looping video clips and still images. Media is managed and delivered via LAN/WAN or Internet connections using the Checkpoint IPV Network Application, a utility software that helps merchants transfer information more easily.

To deter theft, the IPV Enhanced monitor offers video recording and playback functionality that provides, for example, an “instant replay” of a triggered event as it is occurring. This feature alerts potential shoplifters that their actions are being captured. The monitor can connect to other store systems such as electronic article surveillance (EAS) pedestals, smart shelves and exit doors. Additionally, IPV Enhanced was designed to output video recorded by standard surveillance systems, allowing it to function as a standalone device, or as part of a building-wide security solution.

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Checkpoint Systems Offers Video Solution For In-Store Marketing, Loss Prevention

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