In-store video applications can empower retailers to improve the brick-and-mortar experience in several ways. Pairing content publishing capabilities with video, audio and live camera feeds, these cutting-edge solutions allow merchants to better market to in-store consumers as well as reduce shrink.
The Interactive Public View (IPV) Enhanced monitor from Checkpoint Systems was developed to offer retailers a variety of interactive tools and technologies for brick-and-mortar stores, including triggered and sequenced media playback and a built-in file browser. Moreover, the monitor enables pre- and post-event recording to track how shoppers move through store aisles.
As a marketing tool, the IPV Enhanced monitor helps retailers communicate with consumers by displaying ads, videos and announcements using a combination of customized, looping video clips and still images. Media is managed and delivered via LAN/WAN or Internet connections using the Checkpoint IPV Network Application, a utility software that helps merchants transfer information more easily.
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