Executive ViewPoints

RFID And The Strengthening Retailer-Manufacturer Relationship

In the retail industry today, retailers and their trading partners are struggling to deliver an omnichannel strategy that transcends outdated supply chain…

Transforming Online Retail: Conquering The Abandoned Shopping Cart Armageddon

Although hard to measure, estimates on the value of merchandise abandoned in online carts range from $18 billion to $4 trillion —…

Get People Back In The Store Now: Old Solutions For The New Age Of Shopping

The success of e-Commerce giants has made underperforming brick-and-mortar retailers believe that the answer to all their problems lies in moving their…

Data Drive Your Decision-Making Based On What Your Customers Are ‘Telling’ You

According to the Harvard Business Review, big box stores like Walmart are honing their skills when it comes to customer loyalty, in…

Are You Always Up To Sell? The Importance Of Resilient Retail Internet Connectivity

The retail industry has seen a slew of advances since the arrival of the Internet, yielding valuable innovations and creating new efficiencies…

Keep it Simple: Why Last-Touch Attribution Is All [Most Of] You Really Need

Many smart, well-meaning marketers have spent a lot of time trying to figure out which specific touches across different channels drove consumers…

Building Brand Loyalty Through Emotional Connections

It would be nice to think that people make all of their buying decisions based on considerations like price, quality, or convenience….

Leverage New Retail Technologies To Enhance The Omnichannel Experience

A retail transformation is underway, and it is being driven by technology. Technology providers are producing solutions to drive greater personalization for…