Executive ViewPoints

Five Reasons Why Pokémon GO Is AR’s Killer App

Pokémon GO is taking the world by storm, helping children and adults alike capture or recapture the experience of becoming a Pokémon…

Align With Relevant Content To Break Through The Holiday Clutter

The classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes are always high but…

Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat

In the last year, the use of mobile retail apps grew an astounding 81%. This upward trend has drawn significant attention from…

Last Brick Attribution: Linking Every In-Store Sale to a Click

Somewhere around the turn of the 20th century, marketing pioneer John Wanamaker, a Philadelphia-area merchant, observed, “Half the money I spend on advertising…

Does Your Business Have What It Takes To Weather Any Storm?

Preparing for extreme weather requires more than just buying insurance. It means making sure your business stays up and running the best…

Meteoric Rise Of Mobile And Online Shopping Brings With It New Digital Trends

The retail industry is getting the hang of digital. As the “digital-physical divide” continues to fade and shopping becomes increasingly omnichannel, retailers…

Why Do Your Job When Influencers Can Do Your Job For You?

Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be tried-and-true vehicles for promotion,…

Amazon’s Earnings Fell Flat: Is This The Beginning Of The End For The E-Commerce Giant?

Amazon sent shock waves across the market last week when it missed on its Q3 earnings. The company’s stock dropped 5%, and…

Feeding The Beast: How Fulfillment Costs Are Impacting The Bottom Line And Physical Stores

Influencing Shopping Habits Fast and free returns have driven explosive growth in e-Commerce with the promise of unlimited convenience and no-hassle shopping…

What Story Does Your Packaging Tell?

In today’s retail environment, in which consumer demands and e-Commerce volumes continue to grow, the old saying, “Don’t judge a book by…

Moments That Matter: Leveraging Earned Content In Retail

The relationship between brands and consumers is more complex than ever, with shoppers expecting their favorite brands to engage them authentically and…

Intention Deficit Disorder: Don’t Lose Customers Between Intent And Conversion

As she opens the bags that her grocery store just delivered, Sarah realizes that, once again, she forgot to buy that new…

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Executive ViewPoints

Five Reasons Why Pokémon GO Is AR’s Killer App

Align With Relevant Content To Break Through The Holiday Clutter

Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat

Last Brick Attribution: Linking Every In-Store Sale to a Click

Does Your Business Have What It Takes To Weather Any Storm?

Meteoric Rise Of Mobile And Online Shopping Brings With It New Digital Trends

Amazon’s Earnings Fell Flat: Is This The Beginning Of The End For The E-Commerce Giant?

Feeding The Beast: How Fulfillment Costs Are Impacting The Bottom Line And Physical Stores

What Story Does Your Packaging Tell?

Moments That Matter: Leveraging Earned Content In Retail

Intention Deficit Disorder: Don’t Lose Customers Between Intent And Conversion

Feature Your Byline

State of the Store: Exclusive Insights into Retailers’ 2026 Brick-and-Mortar Plans

Ready Your Brand: Leveraging Composable Architecture and AI to Scale and Simplify Digital Content

The Next Era of AI: Combining Consumer, Associate and Workforce Management Tools for a Cohesive In-Store Experience

Accelerating Your Growth: Why Automating Tax andCompliance Solutions Are the “Hidden Heroes” of Expansion

Case Study: Sony BRAVIA Professional Displays Power Stella McCartney’s Global Store Digital Signage

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