Executive ViewPoints

The Key To Relevant Advertising In Times Of Uncertainty

COVID-19 has not fundamentally changed advertising, but it has accelerated the pace of change. As an industry, we have been slowly evolving…

Redefining Influencer Marketing In The New Normal

Influencer marketing has seen explosive growth over the last few years as companies increasingly invest in the industry — but recent events…

The COVID-19 Crisis Gives Rise To Unlikely Partnerships Across Retail Formats

The COVID-19 pandemic has resulted in immense suffering and loss for families around the world. All this darkness though, perhaps unexpectedly, has…

Are Retailers Ready For The CCPA Enforcement Deadline?

With the California attorney general on track to enforce the California Consumer Privacy Act (CCPA) in July 2020, retailers will continue to…

Listening During A Crisis – Using Feedback To Strengthen Your Brand

Retailers have been hit especially hard in recent months, affected heavily by COVID-19-related shut-downs and the crumbling economy. It’s clear that the…

Re-Open For Business: Supply Chain In The New Retail

Retail is no stranger to supply chain disruption. For several years, retailers have grappled with the challenge of operating physical stores while…

Let The Wait Begin: How To Improve CX In Outside Lines

With non-essential retailers weighing whether to reopen their doors, many will have to work around official occupancy limits — many of which…

The Emergence Of Data-Driven Concepts In Retail: Measuring ROI/Analytics

As the world re-emerges from stay-at-home mandates, ROI for any brick-and-mortar venture dollar will need to be justified more than ever. Undoubtedly,…

Why Christmas Needs To Come Early This Year

Christmas needs to come early this year (and by Christmas I mean the entire holiday shopping season). Why? There’s a pretty decent…

How Robots Can Help Retail Operate Safely Again

Before COVID-19, the brick-and-mortar shopping differentiator for the consumer was the in-person experience: They could try on the goods, or just see…