Executive ViewPoints

Customer Journey Mapping: Don’t Just Meet Your Customers’ Expectations, Exceed Them

Ever since the late 20th century, when access to the internet became more widely available, technology has fueled democratization of information. Through websites,…

3 Ways to Help Your Frontline Thrive Amid Pandemic Fatigue This Holiday Season

You may have plenty of masks, floor markers and plexiglass to go with your holiday inventory and festive in-store music. But have…

It’s a New Playing Field: The Keys to Restructuring Your Business for Post-Pandemic Success

Many consumer companies were struggling before the arrival of COVID-19. The pandemic threatens to put them under for good, unleashing a wave…

PWAs: Making Sense of the App-less Revolution

Approaching the edge of the technical cliff — where the path forward is no longer paved — is always unsettling and not…

Are Retailers Making the Most of Their Welcome Series?

An engaging welcome series on email, SMS and other marketing channels has become a must for any serious ecommerce retailer. It’s a…

Can Location Intelligence Make (or Break) the Holiday Shopping Season?

The COVID-19 pandemic changed consumer behavior patterns seemingly overnight. Knowing this, in preparation for the make-it-or-break-it holiday shopping season, brick-and-mortar stores must…

This Holiday Season, ‘Out of Stock’ Should not Mean ‘Out of Luck’

Deloitte has predicted that overall retail sales this holiday season will top $1.1 billion — representing solid growth of up to 1.5%…

COVID-19 and the Retail Re-Awakening

Retailers are weathering the storm of a lifetime. The COVID-19 market has been choppy waters — disrupted supply chains, restricted activity and…

The Future of AR-Enabled 3D Scanning in Fashion Retail

Google’s recent acquisition of smart glasses company North set off a wave of speculation in the tech community. Why, some wondered, would…

How Coronavirus Changes Mobile Commerce for Retail Brands This Holiday

As we approach the traditional sales window ahead of the holidays, retailers and brands have to move quickly to adjust their digital…

Rethinking Retail Customer Service for COVID-19 and its Aftermath

America’s retailers are racing to overhaul customer-service operations. And for good reason. Digital retail is seeing massive growth. In March 2020, retail…