Executive ViewPoints

Why Retailers Should Incorporate Social Monitoring and Learning into Their Brand

Marketers sometimes get caught in a trap when they make social monitoring and social listening an either/or paradigm. The truth is that…

The Keys to Keeping Your Online Payment System Legal and Secure

The internet facilitates every aspect of our lives, which has only become more obvious during the COVID-19 pandemic. Although we spend much…

Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Nike shows clear signs that its business is back on track only months after reporting a 38% decrease in its YoY revenue…

Vulnerability — the Most Important Customer Trait Brands Don’t Know They’re Missing

There have been a lot of challenges for retails brands in the past year — from considering the viability of brick-and-mortar stores…

Why We Need to Look to the Showroom’s Past to Find Retail’s Post-COVID Future

“There is no such thing as a new idea,” wrote Mark Twain. “We simply take a lot of old ideas and put…

Food and Beverage Retailers Need Hard Data from Brands to Support Sustainability

Consumers want to know about the paths their food and drinks take from the farm to their pantry. And they want this…

2021: The Year of Social Advertising

In pure COVID-19 nature, brands across the retail industry underwent a rapid transition to the digital-first space during 2020; and a lot…

The New Rules of a Retail Hybrid Experience

You can’t check out a news site or industry publication without seeing articles about how COVID-19 has disrupted countless industries, including retail….

What is Google Quality Score and What is its Impact on Ads?

Quality Score is a grading system that Google uses to rate the quality and relevance of an ad with a search keyword….

The Top 10 Corporate Obstacles Facing Innovation Managers and How to Address Them

At IdeaScale’s most recent Open Nation conference, Erwin Godoy, Director of New Concepts at Freddie Mac, talked about the emerging role of…

Safeguarding Your Online Sales Channels from DDoS Extortion

After the unprecedented challenges retailers have navigated over the past 12 months, margins are tight and few can afford any kind of…

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

As soon as COVID-19 and the ensuing stay-at-home orders first hit the U.S. in March 2020, consumer buying behavior began shifting. As…

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Executive ViewPoints

The Keys to Keeping Your Online Payment System Legal and Secure

Is Nike the Catalyst for Change: Why Companies are Switching to DTC

Vulnerability — the Most Important Customer Trait Brands Don’t Know They’re Missing

Why We Need to Look to the Showroom’s Past to Find Retail’s Post-COVID Future

Food and Beverage Retailers Need Hard Data from Brands to Support Sustainability

The New Rules of a Retail Hybrid Experience

What is Google Quality Score and What is its Impact on Ads?

The Top 10 Corporate Obstacles Facing Innovation Managers and How to Address Them

Safeguarding Your Online Sales Channels from DDoS Extortion

How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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