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Flush with New Financing, Wonder Plans to Open One New Store Per Week in 2025

Wonder has received an additional $600 million in capital from several of its investors and will use the funds to accelerate its physical retail expansion. The company, which combines takeout, delivery and meal kits in a single app, plans to open one new store per week, growing its footprint from 46 locations to more than 90 by the end of this year.

“We’re excited to bring Wonder to more communities throughout the Northeast, and are focusing on our expansion into Philadelphia and D.C.,” said a Wonder spokesperson in comments provided to Retail TouchPoints.

The new investment round was led by New Enterprise Associates, Accel, GV (Google Ventures) and Forerunner, with further investment from strategic investors including Amex Ventures.

Wonder, founded by entrepreneur Marc Lore, describes itself as a “new kind of food hall.” The company has grown through strategic acquisitions, beginning with meal kit provider Blue Apron, purchased for $103 million in October 2023. Wonder purchased delivery platform Grubhub for $650 million in November 2024, and the company also has expanded into the fast-growing retail media space with its March 2025 purchase of the media company Tastemade for $90 million.

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In February 2024 Wonder opened a food hall in a Quakertown, Pa. Walmart, and in March 2024 Wonder received $700 million in additional financing and first announced its plans to operate 90 locations by the end of 2025.

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