Wonder, which describes itself as a “new kind of food hall,” has purchased retail media company Tastemade for approximately $90 million, according to the Wall Street Journal. The acquisition is the latest step by Wonder to combine takeout, delivery and meal kits into a single app — now bolstered by an international production company, content studio and advertising business.
Wonder, which was founded by Jet.com entrepreneur Marc Lore in 2018, purchased meal kit company Blue Apron in October 2023 for $103 million and in November 2024 acquired Grubhub for $650 million. Wonder opened a food hall in a Quakertown, Pa. Walmart in February 2024, and in March 2024 Wonder raised $700 million and announced plans to operate 90 physical locations by the end of 2025.
This latest deal will provide Wonder with a content studio that has been producing both short- and long-form food and cooking videos since 2012. Additionally, Tastemade operates streaming channels carrying home, travel and design shows. The eventual goal is to allow viewers watching a chef make a signature dish to easily order it for delivery through Wonder, Grubhub or Blue Apron, Tastemade CEO and Co-founder Larry Fitzgibbon told the Journal.
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