Advertisement

Blue Apron Acquired by Marc Lore’s Wonder Group for $103 Million

Meal kit provider Blue Apron has entered into a definitive agreement to be acquired by Marc Lore's Wonder Group.

Meal kit provider Blue Apron has entered into a definitive agreement to be acquired by Wonder Group, the food delivery and takeout company founded by entrepreneur Marc Lore.

Under the terms of the merger agreement, Blue Apron stockholders will receive $13 in cash per share of Class A common stock through a tender offer, an equity value of approximately $103 million. The per-share purchase price represents a 137% premium to the September 28, 2023 closing price, and a 77% premium to the 30-day volume weighted average price of the Company’s Class A common stock. The terms of the acquisition were unanimously approved by Blue Apron’s Board of Directors.

The acquisition news comes after a somewhat rocky Q2 for Blue Apron. The company reported a net revenue decrease of 14.5% compared to the same time last year, but Blue Apron also sold its operational infrastructure, valued at up to $50 million, to FreshRealm in order to become a more “asset-light business.” CEO Linda Findley noted in a release that the company was confident it had “sufficient capital from operations to achieve our adjusted EBITDA profitability goal and to continue to move the business forward following the FreshRealm transaction.” By adding Blue Apron to its portfolio, Wonder is aiming to create a robust platform that “enhances mealtime with choice, flexibility and convenience,” according to a company announcement. Wonder plans to continue Blue Apron’s current operations under its brand name, but plans to implement new synergies between consumer-facing apps and delivery logistics.

“Wonder is creating the mealtime super app, serving a broad range of occasions that feature cuisines from some of the world’s best chefs and restaurants while leveraging our culinary engineering and vertically integrated model,” said Marc Lore, Wonder Group Founder and CEO in a statement. “At-home meals play a key role in this vision and have been on our strategic roadmap since the beginning. When the opportunity presented itself to unite with Blue Apron, pioneers in the meal kit industry, we knew it would accelerate our strategic position, create immediate opportunities for synergy and most importantly, enable us to further delight customers by expanding the ways you can access and experience Wonder.”

J.P. Morgan Securities LLC is acting as exclusive financial advisor and Wilmer Cutler Pickering Hale and Dorr LLP is acting as legal counsel to Blue Apron. Goldman Sachs & Co. LLC is acting as exclusive financial advisor and Fenwick & West LLP is acting as legal counsel to Wonder.

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: