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Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering Omnichannel, Mobile or Inventory? This is where you’ll find it.

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3 Steps To Perfecting One-To-One Customer Segmentation

Behavior-Based Triggers, Email Analytics And Location Data Move The Needle Personalization is about more than simply placing the recipient's first name in an email subject line; it's also about matching offers to customers' preferences and past behavior. Download this whitepaper and learn the three ways retailers can move their customer segmentation efforts closer to the ideal of 1:1 marketing: By converting behavior-based triggers into actionable strategies; With deeper levels of segmentation to boost open and click-through rates; and With contextual data to make personalization more dynamic. MktoForms2.loadForm("//app-ab21.marketo.com", "212-UPB-292", 1127);
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BOPIS Benefit: 69% Of Consumers Buy More When They Pick Up In-Store

Nearly seven in 10 shoppers purchase additional items when they come into the store to pick up an online purchase, so it's in retailers' best interest to make the buy online/pick up in-store (BOPIS) experience as friction-free as possible. An effective order management system (OMS) can help improve efficiencies; and increasingly retailers are selecting SaaS to power these solutions: 21% of medium to large organizations already are using SaaS for their OMS, and 30% plan to move to SaaS within the next two years, according to this infographic from Order Dynamics. [click to expand]   Source: Order Dynamics
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How To Build A Brand Without Promotional Discounts

By offering discounts, retailers create an expectation that another discount could be right around the corner. But can retailers remain competitive on pricing without sacrificing long term viability? Download this white paper and learn why: Discounting creates a downward spiral of lower pricing How retailers can instill affordability without diluting their brand Why you should provide financing as an alternative to affordability Fill out the form and unlock the secrets to building your brand without promotional discounts MktoForms2.loadForm("//app-ab21.marketo.com", "212-UPB-292", 1088);
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Open My Email, I’m Irish!

You don't need a magical leprechaun to create successful email campaigns, but with St. Patrick's Day just around the corner it's a good time to review the lucky charms that can boost open and click-through rates, including: Start early: Distribute newsletters between 8 and 11 am to get the best responses from new subscribers; Test, test and test again: Segment your audience and do A/B testing to measure which personalization tools work best; and Encourage sharing: Embed social links in emails to encourage subscribers to share your message and add their own voice to the discussion. Follow the tips in…
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5 Ways To Boost Your Bottom Line

Best Practices For Increasing e-Commerce Conversions By Delivering Superior Engagement Believe it or not, 82% of consumers have stopped doing business with a brand because of a single bad customer experience. Ensuring your company is ready to engage and support your online customers is critical if you hope to earn their loyalty, advocacy, and wallet share. Download this white paper and learn how to: Deliver better self-service to meet customers' needs and offset call volume Make contact information easily accessible to capitalize on every opportunity and increase conversions Reduce cart abandonment and boost average order value by proactively engaging your…
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The Playbook To Activating Customer Engagement

7 Plays To Take Your Customer Engagement Strategy To The Next Level Did you know that 85% of customers won't do business with a company again after one bad customer experience? And who can blame them? They've got access to more options and information than ever before. Download this playbook and learn: Why customer engagement needs to be a central component of your business strategy Why you need to empower your agents with the info they need to quickly resolve issues How to think beyond using automated telephone system How to embrace customer support through all digital channels, including social…
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