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Resource Center

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering Omnichannel, Mobile or Inventory? This is where you’ll find it.

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SMBs Get Social, Spotlight Brand Value To Stand Out

In today's retail climate, with traditional brands struggling to engage consumers and reel in sales, smaller retailers have a gigantic opportunity to stand out. SMBs can take advantage of consumers' desire for differentiated offerings that provide more experiential and personal journeys, using their nimble nature to set themselves apart from competitors.Download this Retail TouchPoints special report to discover how SMBs are taking advantage of a new reality in which: The brand has become more valuable to the SMB's success than ever before; Storytelling drives word of mouth marketing; Social media communication bridges the gap between SMB owners and consumers; and…
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Want To Retain Email Subscribers? Less Is More

No brand likes to lose an email subscriber or social media followers. To mitigate these losses, follow tips based on data from a survey of 900+ respondents conducted by BuzzStream and Fractl: Less Is More: The top reason people unsubscribe from emails, chosen by 33% of respondents, is that they are sent too frequently. The number two reason, at 28%, is related: people unsubscribe because their inbox is too crowded. Vary The Diet: Nearly one in four (24%) respondents unsubscribe because the email content they receive is repetitive and boring. On social media, followers identify new content in posts as…
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Develop An Omnichannel Competitive Advantage

How An Integrated Platform Drives Supply Chain Excellence An optimized supply chain can improve margins, boost productivity and provide a seamless omnichannel experience for consumers. One fast fashion retailer reduced items shipped by more than 50% with optimized sell-through and demand-pull data. Download this white paper to uncover nine benefits of an optimized supply chain, including: Consolidated inventory management; Business-aware merchandise planning; Intelligent allocation and replenishment; and Improved cross-department collaboration. Fill out the form to uncover the benefits of an optimized supply chain.
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Omnishopper 2017: The Rise Of The Networked Shopper

Ever-changing shopper behavior and preferences are impacting retail industry transformation today and into the future. Prepare to exceed shopper expectations by understanding their journey. Download the Omnishopper 2017 shopper report to unlock the five drivers of consumer transformation, including: Increasing pre-purchase research; More sophisticated technology choices; Unwillingness to try new brands; Changing channel preferences; and The growing value of experiences over stuff. Fill out the form to discover the five behaviors that are driving retail transformation.
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Ready To Engage With Tomorrow’s Shopper?

How Retailers Can Distinguish Themselves The retailer of the future will embrace technology to extend the customer relationship beyond the shopping experience. Download the report to uncover three key strategies to help reimagine the future, including: Harnessing behavioral data from social media; Leveraging technology to exceed customer expectations; and Creating a digitally integrated enterprise. Fill out the form to learn how to engage the shopper of tomorrow.  
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How To Win Fans & Influence Purchases

The Low-Down on Influencer Marketing Influencer marketing creates a combination of authenticity and promotion that helps brands reach target consumers. Are you looking to create successful influencer marketing campaigns? Download the guide now to learn: Why micro-influencer marketing is the future. How to get started with your first influencer marketing campaign. How to measure ROI and success of an influencer marketing campaign. Fill out the form to unlock the power of micro-influencer marketing.
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