Director of Sales Engineering & Training
Wednesday, May 27th, 2015 at 1pm EST. / 10am PST.
Cyber criminals want your customers' payment information, and the retailers that do not adequately protect customer data are at risk for long-term damage. For example, more than half (54%) of U.S. consumers said they would never, or would be very unlikely to, purchase from a retailer that had experienced a data breach where financial data was stolen, according to research from SafeNet.
The majority (75%) of Americans own smartphones, according to comScore research. And by 2018, there will be 2.73 billion smartphone users worldwide, as noted by eMarketer.
But overall, retailers are not successfully engaging mobile users. Through an online assessment, 41% of retailers learned that their mobile strategy “needs some work.” This infographic, courtesy of Salesforce, outlines key findings from the assessment, and provides best practices to help businesses make the grade in mobile.
VP, Product Management
VP, Consumer Market Group
Wednesday, June 10th, 2015 at 2pm EST / 11am PST
Your customers rely on their mobile devices for more than just communication. They're also using them for product research and, increasingly, finalizing purchases. In fact, 85% of consumers say that mobile devices are a central part of their everyday life, according to Salesforce Marketing Cloud's 2014 Mobile Behavior Report.
These customers, as well as your employees, demand the ability to connect anytime and anywhere. Does your mobile strategy reflect these demands?
Your customers are more likely to purchase products when they learn about it from someone they trust. The good news for retailers is that many customers already trust store employees. Why not turn store associates into brand advocates?
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info [at] retailtouchpoints.com