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Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering Omnichannel, Mobile or Inventory? This is where you’ll find it.

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Bond Brand Loyalty's 2015 Loyalty Report

BondBrand-SHADOWToday's shoppers want to be loyal, but brands must earn that commitment. While more shoppers opted in to loyalty programs last year, they cut down on the number of programs they actively participate in. The 2015 Loyalty Report from Bond Brand Loyalty contains feedback from more than 11,000 North American shoppers. Read the report to find out what's working, and what isn't, in today's loyalty programs.

Some key findings include:

  • 86% of shoppers agree that loyalty programs "are definitely worth the effort;"
  • 76% of shoppers think that loyalty programs are part of their relationships with brands; and
  • 48% of loyalty program members would like to engage with programs via a mobile device.

Click here to download the white paper, titled: 2015 Loyalty Report, to learn how to fine tune your loyalty program.


 

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9 Behavioral Insights For In-Store Promotions

Offers are a core part of retailers’ marketing mix. However, because consumers today have access to so many product and pricing options, retailers need to ensure that their offers are relevant, and are published at the right time and through the right channel.

This infographic, courtesy of Eversight, spotlights nine behavioral insights for in-store promotions that appeal to consumers and drive superior ROI.

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Cultivating The Superfan

Up to 80% of a company’s future revenue will come from just 20% of its existing customers. Brands like TOMS, Zumiez and Oreo are cultivating these brand superfans by connecting with consumers in a personal manner across channels.

Want to learn how you can engage your superfans? This infographic, courtesy of CrowdTwist, will provide some helpful tips and best practices.

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