Today's shoppers want to be loyal, but brands must earn that commitment. While more shoppers opted in to loyalty programs last year, they cut down on the number of programs they actively participate in. The 2015 Loyalty Report from Bond Brand Loyalty contains feedback from more than 11,000 North American shoppers. Read the report to find out what's working, and what isn't, in today's loyalty programs.
Some key findings include:
- 86% of shoppers agree that loyalty programs "are definitely worth the effort;"
- 76% of shoppers think that loyalty programs are part of their relationships with brands; and
- 48% of loyalty program members would like to engage with programs via a mobile device.
Click here to download the white paper, titled: 2015 Loyalty Report, to learn how to fine tune your loyalty program.