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Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering Omnichannel, Mobile or Inventory? This is where you’ll find it.

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Has Social Commerce Reached A Tipping Point?

shadow RTP RT050 SURV Social Commerce Jul 2015For nearly a decade, retailers have been trying to crack the social code. During the first few years, it all seemed so simple: more Facebook “likes” equaled more engaged customers.

However, merchants soon realized that Facebook “likes” didn’t always lead to customer love and loyalty, and the number of Twitter followers didn’t necessarily improve bottom-line results. Evidently back to square one, the retail industry has spent the last few years trying to determine how content can engage shoppers and drive them to e-Commerce sites as well as brick-and-mortar stores.

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E-Gifting Insights: Mom And Dad Edition

Consumers are embracing e-gifting to deliver the right products to their loved ones on time. This was especially true during Mother’s Day and Father’s Day, according to Loop Commerce.

This infographic outlines e-gifting trends during these two pivotal retail holidays. For example, women sent 59% of all e-gifts for Mother’s Day, and 75% of all e-gifts on Father’s Day.

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Progressive Retailers Tailor Customer Loyalty Programs To All Channels, Individuals

Shadow RTP RT060 SR OmnichannelLoyalty July 2015Traditionally, customer loyalty programs have been the backbone for retailers striving to attract new customers and boost retention rates. While consumers continue to join programs and pack more loyalty cards into their wallets (both physical and virtual), they now crave an experience that extends across channels and devices, and is more relevant to their unique wants and needs.

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A Guide To App Strategy Decision-Making

To successfully engage with tech-savvy shoppers, retailers need to implement a mobile commerce strategy. However, it can sometimes be challenging for retailers to determine where to invest their time, effort and money.

Want to determine whether you should focus on the mobile web or build an app? Use this infographic, courtesy of Usablenet, as a guide.

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The Mobile Engagement Race

Phunware-SnapApp-Cover

Mobile's impact on retail is going through the roof! In fact, mobile-influenced store sales could reach $752 billion in 2016.

Now the race is on! Retailers must enact successful mobile customer engagement strategies that help win new shoppers and increase long-term loyalty. The brands that meet the demands of customers empowered with mobile devices can pull ahead of the pack.

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