Grocery Shoppers Seeking More Engaging Experiences, Holistic Health Offerings

Grocery trends from 84.51

New technology as well as personal and societal concerns are driving shifts in customers’ approach to food and food shopping. Case in point: Sales of pre-cut and pre-washed vegetables are up a staggering 569% from February 2023 to February 2024, and pre-cut/pre-washed fruit sales also are up, by a less stunning but still impressive 133% in that same time frame.

Among the things that shoppers increasingly expect to find at their local grocery store are more holistic health offerings, engaging and personalized experiences and flexible shopping options. Check out this infographic from 84.51° for a full breakdown of these customer expectations and the long-term opportunities they present.

Trends in Grocery Retail from 84.51.
Image courtesy 84.51

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