White Papers

Search, Social, & Connected TV: Why this Combo is Like Rocket Fuel for Your Ad Campaigns

Unlike broadcast television, Connected TV (CTV) gives today’s brands a receptive and engaged audience that’s completely measurable and fully targetable. It’s no…

Retail Transformation Begins with a Unified Commerce Platform

The modern consumer’s buying journey is no longer linear or isolated to one channel. It now hinges on a continuum of interactions…

5 Trends Shaping the Future of Retail Strategy & Execution

The retail industry is no stranger to disruption. At every turn, successful brands have learned to pivot and adopt the right strategies…

Omnichannel Orchestration: How to Optimize Inventory Amid Shifting Consumer Behaviors & Industry Disruptions

The retail landscape is more complex than ever before. Inflationary pressures influencing consumer buying behaviors are pushing up input and operational costs….

2023 Leading Vendors to the Top 1000 Retailers Report

According to Digital Commerce 360’s Digital Technology survey, an ecommerce platform is the top technology budget priority over the next year for…

The New Shopper Habits Shaping the Future of Retail Analytics

Retailers are drowning in data. That should be no surprise considering that the retail market has more than $26 trillion to track….

The Retailer’s Guide to Loyalty Experimentation

Retailers today are facing increased competition from both in and outside their industry. The resurgence in services is shifting budgets from shopping…

4 CX Strategies That Turn Modern Retail Challenges Into Growth Opportunities

For years, retailers have talked about improving customer service, enhancing personalization and creating more convenient shopping experiences. But most still struggle with…

Tech the Halls: 5 Ways Digital Transformation Can Make Holiday-Ready Retail

The holiday season is nearly here, and retailers can look forward to a strong showing this year. Deloitte’s annual holiday retail forecast…

Using Shopper Behavioral Data & AI for Innovation

Retailers looking to remain competitive are increasingly relying on artificial intelligence (AI) and predictive analytics to better understand and enhance the customer…

Location & Personalization: Winning Strategies for Retailers

The retail industry has faced seismic shifts in recent years. Consumer expectations and economic uncertainty have increased pressure on retailers to deliver…