Brands and retailers use their loyalty programs to drive retention and boost customer lifetime value. But data from a Forrester Consulting study commissioned by Mastercard reveals that very few companies are seeing measurable results in these areas.
If this sounds familiar, your business needs to develop an agile loyalty program powered by:
- Executive buy-in;
- Data and insights; and
- Agile and innovative partners.
Download your copy of the report to get more expert advice straight from Mastercard and Forrester Consulting.
