3 Ways Generative AI is Transforming Brand Experiences 

Retail organizations worldwide are increasingly turning to generative AI to enhance their operations and customer experiences. According to research from the Retail AI Council:

    • 93% of retailers are already leveraging gen AI for customer-facing personalization
    • 36% of employees are using it internally to boost productivity and performance

Are you looking to break free from one-size-fits-all digital experiences and create an ecommerce strategy built upon discovery and immersion? This Tech Guide explores how generative AI can revolutionize your customer engagement strategies — and how the technology (and use cases) may evolve in the future.

"With gen AI, you can free yourself to get 20 to 30 minutes of strategic thinking time in [that you didn’t get before]. That’s the true unlock. But AI is training itself on what humans create, so the less time humans spend creating new and unique things, the more the AI becomes the snake eating its own tail. We still need the idiosyncrasies and amazingness of random human thought to feed these things.”

What’s Inside the Tech Guide

This report delves into how generative AI can augment the entire customer journey, enabling retailers to:

      • Enhance the search experience with a blend of accuracy and inspiration; 

      • Create on-brand and relevant content at scale; 

      • Improve the relevance of automated customer service and chatbots; 

      • Optimize product curation and recommendations; 

      • Digitize the try-on experience; and 

      • Customize product designs and styles.

    Download your copy of the Tech Guide and unlock the potential of generative AI to stay ahead of the competition, drive innovation, and provide unparalleled experiences for your customers. 

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