TouchPoints TV at #NRF13: Michael Frank, PacSun

Michael Frank, PacSun

Frank talks about PacSun placing its brand in the same social environments as its customers. Last year the retailer implemented a Facebook application with Revionics. “Our community size has increased dramatically” as a result of this type of implementation. “Social commerce is going to be the next step…giving them access to purchase without hitting them over the head.”

Episode Notes:

PacSun: Website • Twitter
Andrew Gaffney: Twitter

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