In the age of COVID-19 there is a need to look to near real-time consumer data, capabilities and changing consumer behaviors to understand how best to react and thrive. This is even more paramount at a time when Digital/Online spend recently peaked at 43% of total retail. While it remains to be seen what the new normal is for Digital/Online spend it appears it will be more than the traditional 15% to 20% seen in recent years. Join Deloitte Digital for perspectives on how to access, analyze and react to this new Digital normal.
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