Schafer shares her insights about how social media analytics can help retailers predict future trends using the power of data. She advises retail organizations to “listen, engage and learn to run” when preparing a social media analytics strategy. And, she shares some real-world examples that show how social media analytics can influence purchasing decisions, promotional plans, merchandising and public relations efforts.
TouchPoints Radio: Lori Schafer, SAS Institute|https://c3313232.ssl.cf0.rackcdn.com/TouchPoints_Radio_Lori_Schafer_SAS Institute.mp3
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