Advertisement

TouchPoints Radio: Simon Salt, IncSlingers

Check-in services like Foursquare present a unique challenge for marketers to integrate location-based concepts into digital marketing plans. Retail TouchPoints had the chance to speak with Simon Salt, Author of the book Social Location Marketing, to learn more about how to use games, competitions, time-limited offers, and other innovative approaches to drive customer engagement, as well as how Radio Shack found success with Foursquare.

TouchPoints Radio: Simon Salt, IncSlingers|https://c3313232.ssl.cf0.rackcdn.com/TouchPoints_Radio_Simon_Salt_IncSlingers.mp3

Advertisement

Listen on Mobile Device: [link]

Download MP3: [link]

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: