podcast

The Rise of the Branded Podcast: How and Why Retailers are Creating Their Own Shows

Nearly 125 million Americans now listen to podcasts monthly, according to eMarketer. Perhaps more importantly, Insider Intelligence estimates that the time this…

With New ‘Beauty&’ Marketing Campaign, Ulta Promotes Confidence and Acceptance

Following on strong Q2 results, Ulta Beauty has debuted a new marketing campaign designed to “widen the lens of beauty and inspire…

Nordstrom Launches Branded Podcast Hosted by Retailer’s President

Nordstrom is jumping into the world of audio content with the launch of a new branded podcast, The Nordy Pod, hosted by…

How Barnes & Noble College Connects To Gen Z: Community And Curated Experiences

Marketing’s impact now extends across all channels a shopper uses to get information and complete purchases. That’s why Ken Wincko believes he’s…

Betabrand Turns San Francisco Store Into A Podcast Studio Complete With Live Audience

Betabrand is no stranger to forward-thinking experiential retail: the company leverages a crowdfunding platform that enables online shoppers to decide what clothes…

Podcast: Are Retailers Finally Getting Holiday Experience Right?

The 2018 holiday season has unearthed a number of new trends and has reaffirmed the importance of others. But how will these…

Aptos Spotlights Children In Need In Podcast Series

Aptos has produced a new podcast series titled: Commerce of Caring, which profiles people in retail who are making a difference in…

A Quick Lesson On Improving Loyalty Outcomes

TouchPoints TV with: Luc Garneau, Vice President, Strategic Consulting Services at DataCandy Serving more than 4,000 locations in North America, DataCandy helps…

TouchPoints TV: The Importance Of A Video Commerce Strategy

Justin Foster, Co-Founder of Liveclicker, discusses the importance of a video commerce strategy moving forward for retailers. “Because consumers expect to see…