Grove Collaborative is further boosting the omnichannel presence of Grove Co., its flagship homecare brand, by launching products at Kohl’s, Giant Eagle and Meijer. Additionally, the sustainability-focused retailer has more than doubled the product assortment available at Target since its launch in 2021, with a broader selection of scents, room spray concentrates, reusable dish cloths and other items.
Some Kohl’s, Giant Eagle and Meijer locations are carrying a curated selection of Grove Co.’s cleaning line that also includes an educational component: dedicated endcaps that walk people through how to use Grove Co.’s zero plastic product systems, part of Grove Collaborative’s dedication to helping shoppers adopt a more sustainable lifestyle. Grove Collaborative specifically chose these retailers due to their sustainability commitments, including:
- Giant Eagle has set a target to eliminate the use of single-use plastics from its operations by 2025;
- Meijer stores have prioritized the reduction of food waste, carbon emissions and landfill waste; and
- Kohl’s has implemented policies related to climate action, waste and sustainable sourcing.
“We are excited to bring Grove Co.’s plastic-free home essentials into more stores, and to introduce new consumers to the brand as we continue on our mission to transform the consumer products industry into a positive force for human and environmental good,” said Stuart Landesberg, Co-founder and CEO of Grove Collaborative in a statement. “Grove Co.’s substantial retail expansion is a testament to the evolving consumer products landscape, where consumers are demanding more sustainable options, and to the strong results we’ve had over the past year.”
Grove Collaborative was recently acquired by Virgin Group Acquisition Corp. II (VGII), a special purpose acquisition company sponsored by Virgin Group. VGII also took the retailer public through a SPAC deal, and the expansion to new retailers could be part of an ongoing effort to boost profitability in preparation for its new existence as a publicly traded company.
The company reported revenue of $383.7 million for fiscal 2021, up 5.3% from 2020 and 65% from 2019, but shy of its $385 million goal. Expanding its presence to more large brick-and-mortar chains could help increase name recognition and boost sales.