Axonify Acquires Nudge to Enhance Frontline Training and Communication Capabilities

Employee training and communications software provider Axonify has acquired Nudge, an employee communication and execution platform. This combined company will aim to simplify frontline team enablement and offer best-in-class tools for frontline-devoted organizations. Financial terms of the deal were not disclosed.

Axonify and Nudge will work together to deliver an integrated approach to learning, engagement and execution that leverages Axonify’s adaptive microlearning methodology with Nudge’s two-way communications and task management platform. The companies hope this combination can help retailers manage the current labor crisis by reducing turnover — a study by Axonify found that 50% of frontline workers are prepared to leave their current jobs, with burnout being cited as the most common reason.

The combined offering will include centralized learning, guided task execution, engaging communications and real-time feedback in a single digital solution. The tool aims to empower employees with the knowledge and resources needed to execute their jobs consistently and confidently, helping improve employee retention and the customer experience.

Together, Axonify and Nudge will help retailers provide real-time information and improve knowledge retention for workers. Platform capabilities include bite-sized, gamified training and reinforcement to help associates understand operations; two-way real-time communication to connect workers across the entire operation; and guided execution to ensure employees are focused on the right tasks.


“Together, we will enable a digital workplace for frontline teams that is easy to access and inspires success while reducing staff turnover and prioritizing cross-skilling and communication,” said Carol Leaman, CEO and Co-founder of Axonify in a statement. “The future of the frontline is one that combines agility, frictionless enablement and leaning into technology to better serve employees and customers. We’re ready to deliver.”

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