American Apparel Implements Infor Workbrain To Better Manage Its Global Workforce

Infor, a leading provider of business application software serving over 70,000 customers, recently announced that American Apparel, Inc. has implemented the Infor Workbrain solution to help manage the company’s global workforce.

Retailers are increasingly turning to advanced WFM software to optimize store efficiency and deliver a winning customer experience. In a July 2009 report, RSR noted that retailers “showed a sensitivity to the fact that the way to ‘pay’ for an improved customer experience is by achieving a more consistent and productive level of execution by store employees, and not by spending more on labor.” To that end, retailers now have advanced WFM tools at their disposal.

For American Apparel, the goal was to implement a flexible and scalable tool that could be deployed across its global operations, to better manage its global workforce with integrated time and attendance and store labor scheduling.


The majority of RSR’s survey respondents are focused on time and attendance, as well as labor scheduling, as their key strategies in improving their in-store workforce. A total of 64% of 2010 survey respondents cited Forecasting and Schedule Optimization as the most valuable aspect of their WFM solutions, with Time & Attendance a close second, at 60%.

15-Week Implementation
American Apparel was particularly satisfied with the implementation time for the  Infor Workbrain solution.“Our ability to implement Global Time and Attendance in just 15 weeks is truly a testament to the flexibility and extendibility of the Workbrain application,” said Stacey Shulman, VP of Technology at American Apparel. “Infor Workbrain’s mathematical — rather than heuristic — approach to solving our scheduling challenges was a key factor in our decision to move forward.”

Infor Adds Shopping Advisor
In other Infor news, the company announced the general availability of CRM Epiphany Shopping Advisor. Shopping Advisor is designed to enable retailers and e-commerce service providers to deliver dynamically generated product and marketing offers to provide greater relevancy to web site visitors. Shopping Advisor is the third module released in the Advisor family, following the launch of Data Advisor and E-Mail Advisor last year.

“Consumers are now free to shop anywhere, anytime,” said Jackie Palmer, Senior Product Manager, Infor. “In this new era of the portable storefront, retailers need more sophisticated ways to differentiate their brands, keep consumers coming back, and convert more visitors to buyers.”

Epiphany Shopping Advisor enables retailers to extend existing CRM capabilities and data to create more consistent, personalized experience on any channel. It optimizes the purchasing experience by automatically recommending products and relevant special offers to site visitors as they shop, based on the products they view, purchase, search for, add to wish lists or place in shopping carts.

Shopping Advisor accesses and uses relationship history data, gathered from all customer interaction channels (phone, e-mail, web, and more) and stored within the customer’s CRM Epiphany profile, to deliver the most relevant recommendations.

When implemented together, E-Mail Advisor and Shopping Advisor access the same centralized customer data repository created and constantly improved by Data Advisor. This ensures that dynamically generated content delivered across all online CRM channels works in concert to provide customers with the most relevant, valuable and up-to-date offers.




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