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Tapestry Plans Pickup-Only Openings At 300 Stores

Tapestry, parent company of luxury brands Coach, Kate Spade and Stuart Weitzman, will begin offering curbside or store pickup services at 300 North American locations by next week. Additionally, 20 stores in Europe, 35 stores each in Japan and Malaysia and nearly 30 stores in Australia will be open to customers, while adhering to social distancing and density practices and modified operating hours.

The retailer’s approach to store reopenings will vary by market, with stores offering a combination of in-store shopping, curbside and in-store pickup. Tapestry’s phased approach will build on strategies developed in China and South Korea — countries where the company has reopened all its stores and where select markets have begun to return to growth.

Like many other non-essential retailers, Tapestry beefed up its digital commerce offerings during the pandemic. This includes the launch of the new Luxury Soho flagship for Coach on China’s Tmall, targeted at new, younger luxury consumers.

“We are pleased to welcome customers back to many of our stores,” said Jide Zeitlin, Chairman and CEO of Tapestry in a statement. “Our decision to support our store managers and associates in a time of uncertainty allows us to execute quickly while maintaining the highest standards, to ensure everyone’s health and safety as store reopenings become possible.”

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