Burton, GANNI, Outdoor Voices and Vince Add Tap to Pay on iPhone Option

Select Burton, GANNI, Outdoor Voices and Vince locations have rolled out the new Tap to Pay on iPhone feature from NewStore, a modular, mobile-first omnichannel cloud platform for retailers. Tap to Pay on iPhone , which enables retailers to accept all types of in-person, contactless payments with just an iPhone, also has been made available to all of NewStore’s U.S. customers.

The service requires brands to use iPhone XS, or newer devices, with iOS 15.5 or later. Eligible retailers can now accept contactless payments, including physical debit and credit cards, Apple Pay and other digital wallets, directly through the NewStore Associate App. NewStore customer data found that 50% of credit card transactions across all live stores are occurring via Tap to Pay on iPhone.

“The biggest benefit of Tap to Pay on iPhone for us comes down to the impact it has on checkout speed,” said Brian McAllister, Director of Global Operations, Consumer Direct at Burton in a statement. “Our store guides have been able to shorten the payment processing time by as much as 30%. Those seconds add up during peak hours, and the time saved allows our guides to better serve customers and take care of other important tasks.”


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