How Facebook Maximizes Personalized Messaging To Billions

RTP ENL 042115 webinarAre you using Facebook to help delivered personalized communication to shoppers? Facebook and SAP have partnered to address this industry challenge. To find out about the benefits of this strategy, tune into tomorrow’s webinar, titled: Driving Personalized Engagement With Facebook.

Globally, more than 1.3 billion people use Facebook on a monthly basis – including 1.1 billion on mobile. In the U.S. alone, 117 million people access Facebook daily on mobile. By using Facebook’s Custom Audiences program, retailers can target specific customer prospects with personalized messaging.

During the webinar, Facebook’s Ravi Adusumilli and SAP’s Markus Semar will talk about how their companies are working together to join customer insights with sophisticated targeting capabilities.


Also during the session RSR Analyst Nikki Baird will discuss the value of collecting and effectively using customer insights to drive personalized, high value interactions.

By joining the customer insights and sophisticated targeting capabilities of SAP Customer Engagement Intelligence with Facebook’s unprecedented reach, companies will be able to drive personalized, high value interactions in a channel that their customers prefer. The hybris Marketing predictive capabilities allow retailers to target consumers with the highest likelihood of buying.

Learn more during the April 22nd session: Driving Personalized Engagement With Facebook.

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