Nikki Baird

The New AI Frontier in Retail: Data-Scarce Demand Forecasting

As Accenture notes, the retail industry is quickly reaching the peak of the AI hype curve, as 86% of retailers are experimenting…

Retail Lessons From China: Innovation, Resilience And Recovery

Non-essential retailers around the world have been devastated by COVID-19, with many experiencing everything from store closures to unprecedented drops in sales….

Nikki Baird Joins Aptos In Retail Innovation Role

Nikki Baird has joined Aptos as VP, Retail Innovation, reporting to Aptos Marketing Leader Nicole Crowe. Baird will help Aptos customers reach…

How Facebook Maximizes Personalized Messaging To Billions

Are you using Facebook to help delivered personalized communication to shoppers? Facebook and SAP have partnered to address this industry challenge. To…

Personalization Best Practices For 2013 And Beyond

Following is Part 3 of the Retail TouchPoints series focused on Personalization Strategies That Work. In this final section, industry analysts and…

Tackling The Personalization Imperative

Following is Part 1 of the Retail TouchPoints series focused on Personalization Strategies That Work. In the next installment, three retailers…

Inconsistent Pricing Across Channels Remains A Key Challenge For Retailers

Following is Part 2 of the Retail TouchPoints series,Pricing Challenges In An Omnichannel World. Part 3, which will look at best-in-class…

Mobile Showrooming Leads To Increased Price-Matching In 2013

Following is Part 1 of the Retail TouchPoints series focused on Pricing Challenges In An Omnichannel World. Part 2, which offers insights…

Transforming Inventory Strategies For Omnichannel Success

This is Part 1 of the Retail TouchPoints “Inventory Strategies Report,” a two-part feature highlighting best practices and technologies that help retailers…

Cutting-Edge Retailers Lead The Pack In Localization And Personalization

The payoff of Social, Local and Mobile (SoLoMo) is persuading retailers to rethink their strategies for winning and maintaining customer loyalty. As…

Big Data’s Role In The Loyalty Equation

This is Part 3 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the SoLoMo shopper and how…

Leading Retailers Implement Innovative Loyalty Strategies

This is Part 2 of Retail TouchPoints’ three-part Customer Loyalty Report. This feature spotlights the rise of the SoLoMo shopper and how…

Leveraging Customer Insights to Drive Personalization – A Retail Perspective

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

Streamline Product Data Management to Maximize Multichannel Growth

From Merchant-Centric to Customer-Centric: How to Transform Online Product Discovery

The 2022 Holiday Planning Guide for Retailers

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