Fabletics will open 30 new store locations in 2022 as it continues building out its omnichannel presence. The retailer also will celebrate a series of belated Grand Re-Opening events on March 5 for the 21 Fabletics locations that have opened since early 2020 but had their festivities delayed due to the COVID-19 pandemic.
The addition of the new locations will bring Fabletics’ global brick-and-mortar footprint to more than 100 stores by the end of the year. These shops will complement the brand’s digital presence by providing a second channel for shoppers to choose and also give Fabletics insights into consumer behavior.
All new locations will be equipped with OmniShop technology, which links online and offline activity for shoppers and associates. The technology enables sales associates to personalize shopper experiences by accessing member preferences through custom handheld POS systems.
“Fabletics has proven that shoppers want the flexibility of both in-store and online shopping,” commented Adam Goldenberg, CEO and Co-founder of Fabletics in a statement. “Despite the challenges we faced during COVID-19, we see a rebound on the horizon for retail and are doubling down on expansion efforts in response. We’ve chosen new locations based on growing demand from our members in these areas and can’t wait to bring the brand closer to our customers’ homes.”
The Grand Re-Opening events are being held in celebration of lifted restrictions and will feature fitness demos, special promotions and music from local DJs. Additionally, shoppers can unlock a promotion for 40% off everything in-store, and the first 100 customers to make a purchase will receive free women’s or men’s shorts.
“The commitment of our associates and loyalty of our customers across the stores we opened during the past two years deserves to be celebrated,” said Ron Harries, SVP, Head of Retail at Fabletics in a statement. “Our associates are excited to bring members and new customers back in stores and show off the latest and greatest from Fabletics. We believe the future of retail is more exciting than ever and look forward to showing shoppers why.”