“I think we are most interested in the idea of shopping as a new kind of public space. How can we enrich these experiences? Can we bring new content, information, ideas and visual experiences to shopping in a thoughtful and dynamic way?” This quote, from New York City-based design studio 2x4 Inc., defines the direction in which new types of physical retail locations must go. The entire retail industry already has experienced a tectonic shift due to e-Commerce, mobile apps and social networking. Brick-and-mortar retailers, cognizant of increased competition from newer virtual retailing, must undergo a similar transformation, but of a different nature.