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Mobile content covers the gamut, from the implementation of mobile apps and mobile web sites to in-store mobile technology. A fast-changing industry segment, mobile presents unique challenges to today's retail organizations. This section will help retail executives stay on top of the latest news, insights and information to help solidify cross-channel strategies and draw traffic into stores.

Earning The Loyalty Of Millennials And Gen Z

Younger consumers, which can be segmented as Gen Z (8 to 20 years old), Young Millennials (21 to 28) and Older Millennials (29 to 36), represent the largest generation in the market today, as well as the first to grow up in an always-connected world. That means they have come of age — or are coming of age — at a time of unprecedented choice and convenience, creating a view of brand loyalty that is more complex and fragile than previous generations.

Can Cashierless Checkout Scale Up Without Breaking The Bank?

The rise of Amazon Go has put the spotlight on cashierless checkout technology over the past year, but retailers could face real dilemmas as they seek to implement and scale up these solutions. Consumers are intrigued by the technology and appreciate anything that removes friction from the in-store checkout process, but cashierless checkout has so far been largely limited to the convenience and grocery verticals. Additionally, the solutions’ current cost structure, as well as the overall disruption they bring to store operations, remain big challenges. Before building out cashierless checkout strategies, retailers must first consider: Which of the two types of cashierless technology should be deployed within stores: Amazon Go-style AI- and computer vision-powered technology, or mobile self-checkout; Why traditional self-checkout doesn’t always mean a frictionless experience; Why anti-theft measures remain a big concern; Costs associated with each technology; and The potential disruption to the cashier employment model.

1-800-FLOWERS.com Upgrades Voice, Implements AR Ahead Of Valentine’s Day

Just in time for Valentine’s Day, 1-800-FLOWERS.com is giving shoppers additional ways to buy gifts for their loved ones at virtually any time and place. The retailer has upgraded or debuted numerous platforms to kick off February, including: Voice command-powered smart ordering and order tracking with Samsung Bixby, Apple Business Chat, Google Assistant and Facebook Messenger; A “Quick Meets Easy” gift selection tool designed to help shoppers who prefer receiving speedy, tailored floral recommendations; Augmented reality (AR) messaging through the mobile app, with a variety of filters and messaging options to choose from; A redesigned mobile site powered by progressive web apps (PWAs); and Last-minute gifting via SmartGift; shoppers can select a floral arrangement and let SmartGift notify the recipient when it will arrive, via text, email or any other messaging platform.

11 Honoré Partners With Shopify To Host ‘Runway Commerce’ Experience At NYFW

New York Fashion Week (NYFW) kicks off in the Big Apple this week, and companies such as Shopify are getting in on the action with unique partnerships to celebrate the event. For the first time, Shopify will debut a “runway commerce” experience and interactive pop-up alongside 11 Honoré, a luxury, size-inclusive…
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Three Lessons From The 2018 Holiday Retail Season

With the dust settling from the holidays, it’s an important time to look back at consumer shopping behavior from the last month or so. For the retail industry, the busiest time of the year is both a welcome boost and a period of immense pressure to perform. The consumer shopping trends that play out during the holiday season are often indicative of the year to come and can signal areas of growth or future investment. After analyzing shopper behavior across our network of more than 6,600 brand and retail web sites, here’s what stands out:

Are Mobile Coupons The Answer To Higher Redemption Rates?

As some frustrated marketers continue to see their traditional paper coupon redemption rates drop, others are discovering viable and successful alternatives. While some marketers continue to wrestle with low direct mail response and struggle with finding ways to deliver actionable incentives, others are finding the answer. More marketing research is mounting, indicating the solution is in mobile coupons. A Valassis coupon intelligence report indicates that 70% of shoppers are influenced by discounts and 80% admit to making a purchase for a product they would not have otherwise made due to a coupon. It is also interesting to note that 40% of coupon users say coupons have prompted them into an online search of a product or service.

AUGMENTes Develops AR-Based Apps For Virtual Product Viewing, Customization

AUGMENTes, a provider of comprehensive digital shopping solutions, offers customized augmented reality (AR) commerce mobile applications designed to enable retailers and manufacturers to enable their customers to: Virtually try products on themselves or in their own environment; Customize products and see the changes in real time; Record their AR experience with the products through pictures and video; Share their experience through any social media with a transactional link attached; and Place orders.

A Look At Holiday Retail Trends 2018: If You’re Not Mobile-First, You’re Last

While new and exciting technologies like the Internet of Things, augmented reality and voice assistants dominate retail conversations, a key area that many retailers miss the mark on is also one that has proven far more impactful for today’s shoppers: the mobile channel. Over the years, shoppers have continued to opt for the convenience, speed, personalization and ease of their mobile devices over in-store visits and purchases, but what exactly does this shift in shopper behavior mean forretailers? According to eMarketer's recent report on "Worldwide Retail and Ecommerce Sales: eMarketer's Updated Forecast and New Mcommerce Estimates for 2016-2021," mobile commerce sales are projected to represent nearly 73% of e-Commerce sales — meaning retailers who neglect to build upon and optimize their mobile strategies will fail to reach a key growing audience.

How To Optimize Mobile, Site Speed And Site Search Ahead Of Holiday 2018

For most retailers, the holiday season begins promptly in November, although some retailers start the previous month for Halloween and others as early as September for back-to-school. While retailers can forecast the start of the holiday season, one area that proves to be unpredictable are the strategies and tactics used to boost holiday sales.   The holiday season can represent as much as 30% of annual sales, according to the National Retail Federation. For online retail brands, understanding changing consumer behavior, technology and timing is critical to having a make or break year.

‘Near Me’ Searches: What’s Pushing the Trend?

At this year’s Google Marketing Live event, it was revealed that mobile “near me” searches — when someone searches for a product or store nearby — have reached a new peak. Other data suggests that “near me” searches have grown by more than 200% since 2016. In the current landscape, we’re seeing a new “near me” economy develop — one that’s driven by a store or product’s location above all. It seems that customers are less motivated by brand loyalty and more by proximity and convenience. With this in mind, here’s a look at three factors responsible for its growth.

Self-Service App Deepens Customer Connections At Fairway Market

Some retailers worry that adopting a self-checkout solution will deprive them of a key point of contact with their customers. Fairway Market, a New York City metro area chain of 15 supermarkets and four wine and spirit stores, wanted to be absolutely sure that wouldn’t happen when it deployed a self-checkout app, because the retailer prides itself on a family atmosphere and a close relationship with shoppers. The retailer is in the process of rolling out its first self-checkout app and will be seeking results that include:

Study: Mobile Empowers Retailers To Catch Shoppers At The Point Of Intent

Brick-and-mortar retailers once feared that mobile would eat into store sales, either via “showrooming” or simply by siphoning off shoppers. But now, omnichannel retailers are discovering that they can leverage mobile to bring what had previously been online-only tools into the physical store. These tools allow retailers to deliver targeted promotions and personalization when it matters most: the moment of purchase intent. Nearly half (47%) of retail executives say their mobile strategy is to increase shopping basket size both in-store and online by catching customers at the point of intent, according to the 2018 Retail Mobility Insights report by Oracle. “If you think about the experience that consumers are looking to have, the reality is most of them are shopping with a smartphone,” said Jeff Warren, VP of Solutions and Strategy at Oracle Retail. “A number of different retailers are seeing that they have to provide a more compelling experience in-store. There’s an opportunity to blend physical and digital, and they can use the advantage that the consumer is actually carrying around a computer with them as a way to engage.”
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