David’s Bridal has appointed Lisa Horton as Chief Communications and Creative Officer to oversee all facets of the company’s marketing, brand strategy, public relations, internal and external communications, investor relations, social media and creative. Horton began her work with David’s Bridal in late 2024 as the leader of the wedding retailer’s agency of record, ASTRSK, so she is already immersed in the company’s “Aisle to Algorithm” strategic pivot.
As President of ASTRSK, Horton spearheaded communications around a number of major company milestones, including:
- The transformative acquisition of wedding media brand Love Stories TV and launch of the brand’s retail media network;
- A C-suite leadership transition that included announcing the company’s new CEO Kelly Cook; and
- A headline-making partnership with couture house Marchesa.
“Lisa is a powerhouse, a force, and an exceptional strategic thought partner,” said Cook in a statement. “She has already made an extraordinary impact on our brand. Her sharp instincts, critical thinking, unique problem-solving, creative vision and unmatched ability to tell compelling stories across every platform are exactly what David’s Bridal needs as we continue our journey to redefine modern retail and serve today’s engaged couples in new, exciting ways.”
Horton Looks to Continue David’s Current Momentum
ASTRSK will remain David’s PR agency of record, reporting to Horton, and Horton will now report to David’s President and Chief Business Officer Elina Vilk. Working closely with Vilk, Horton is charged with further evolving the David’s Bridal brand and voice, infusing it with “innovation, culture and creativity” to meet the expectations of the company’s Gen Z and millennial customers.
Advertisement
“It’s an incredible honor to join David’s Bridal during one of its most transformative and exciting chapters,” said Horton in a statement. “I bought my prom dress from David’s, my mother was a David’s bride and I’ve been a David’s bridesmaid three times and counting! This brand is steeped in history, having walked more brides down the aisle than any other brand, but also fearlessly future-forward to ensure it delivers on its mission for brides, grooms and anyone celebrating life’s most memorable moments and milestones. I’m energized by the opportunity to work with the already established team of incredible branding, marketing and creative professionals at David’s and to help shape what’s next for a company with so much momentum.”
