Instacart Woos SMBs with Free Year of Instacart+ and Cash-Back Rewards

Instacart wants more SMBs to use its service.
Photo courtesy of Instacart

Seeking to bring in more small business clients, Instacart is making a limited time offer that will give SMBs in the U.S. and Canada free access to Instacart+ for a year.

First-time business users that sign up for an Instacart Business account will receive a 2% credit back on orders over $250 and a complimentary year-long Instacart+ membership, which gives them free same-day delivery on orders over $35 as well as additional savings. Businesses have until Oct. 31, 2023, to take advantage of the offer.

Instacart Business gives small businesses access to more than 1,200 retail banners across 80,000 stores, including bulk and value essentials from partners like Costco Business Center, Staples, Restaurant Depot, BJ’s Wholesale Club and Gordon Food Service. Other benefits of Instacart+ membership for business owners include:

  • Shareable shopping lists so multiple team members can contribute;
  • Easy re-ordering and auto-ordering capabilities;
  • Same-day delivery as fast as one hour, discounted no-rush delivery and long-distance delivery options; and
  • Coming soon, Instacart+ will have the capability for eligible organizations like nonprofits to take advantage of savings on tax-exempt items, as well as allowing for “multi-seat” accounts where multiple purchasers can place orders and managers can set policies and optimize overall spend.

“We know the demands on small businesses — especially offices and restaurants — have never been more acute as they navigate a new world of hybrid office schedules, persistent supply chain issues, labor shortages and much more,” said Andrew Nodes, VP of Business and Supply Chain at Instacart in a statement. “To help ease that burden, we introduced Instacart Business earlier this year to help small businesses get the items they need while avoiding disruptive last-minute runs to the store. We’re now taking it a step further by offering free Instacart+ to small businesses in the U.S. and Canada — creating more ways for businesses to save time and money so they can focus on serving their customers.”


Instacart isn’t the only company turning its attention to small business customers: Walmart continues to build out its suite of offerings aimed specifically at SMBs, most recently with a new dedicated app and partnership with Angi. Additionally, Amazon made small businesses a core focus of the recent Prime Day sale and regularly features educational content and promotions for the small businesses that both sell and buy on its platform.

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