Premium childrenswear brand Hanna Andersson has launched its first-ever loyalty program, which will reward customers with discounts, perks and early access to new products.
A loyalty program was something that had long been requested by its customers, according to the company. Customers will earn points with every purchase, including 200 points when they initially sign up for the free program. Every dollar spent counts for one point, and once a customer has accumulated 125 points, they will get a $10 reward.
In addition to discounts, program members also will receive shipping perks, early access to sales and new product launches, and exclusive access to limited edition drops.
In 2019, Hanna Andersson shifted to a fully DTC model, closing all its stores and ending its wholesale business. With no plans to return to brick-and-mortar, the company’s new loyalty program offers the brand another avenue to maintain contact with its consumers. Hanna Andersson also doubled down on its long-standing reputation for product durability with the debut of its resale program, Hanna-Me-Downs, earlier this year.
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