Menswear brand True Classic has selected Centric Software’s Product Lifecycle Management (PLM) solution, Centric PLM, to help power its operations. The company has been experiencing rapid growth and was looking for a solution that could facilitate its best-in-class product development and customer care.
“Rather than letting this growth turn into a problem, we wanted to be proactive and integrate a PLM system early on in the life of the brand,” said Nick Ventura, Co-founder of True Classic in a statement. “We think new product introductions are very important for that growth, and with more products, more stuff floating around, there is a need for organization and scalability with technology. As we integrated ERP early in our company’s growth, we wanted to integrate a PLM system that played nice with our ERP to allow us to continue to scale in a very responsible manner.”
True Classic was founded in 2019 to serve and bring awareness and aid to the homeless veteran community while making high-quality affordable clothing for men. The DTC retailer chose Centric PLM for its modern technology and popularity among the brand’s retail and apparel peers.
“We are happy that True Classic has chosen Centric PLM as their product development platform,” said Chris Groves, President and CEO of Centric Software in a statement. “Getting in fairly early after the inception of the company ensures that workflows are streamlined and efficient from the start. To be partnered with a company whose social mission is part of their identity makes us proud to be working with True Classic.”
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